Young people building confidence through work

Beyond business — lasting social change.

For over a decade we've worked with Auckland's most vulnerable communities, giving unskilled youth, young sole parents and individuals with additional needs a real place in the workforce.

Community of young workers
Why We Exist

We don't see workers.
We see potential.

By providing employment opportunities, mentorship and structured support, we help young people gain independence, confidence and a sense of purpose.

We see them as young people with potential, ambition and dreams that need the right environment to flourish. Through our initiatives, we break intergenerational cycles of unemployment and disadvantage — ensuring our employees do not become another statistic.

Only a handful of businesses in Auckland employ society's most vulnerable. We are proud to be one of them.

Our Initiatives

Three programmes.
One promise.

The Kingfisher Initiative

Inspired by the South Pacific Sacred Kingfisher (Kotare) — a symbol of strength, prosperity and resilience. Focused on personal growth & mentorship, health & wellbeing, work-based financial literacy, and cultural connection.

Iota of a Difference

When young people with additional needs turn 21, public funding stops. We provide structured employment, partner with schools from age 18, and create an inclusive workplace where every employee is valued.

Entry Level Logistics Programme

A 10-hour course that turns no experience into job-ready forklift and logistics skills — small classes, real warehouse, active employers.

"We want the young person to use DNA as a stepping stone to get them to where they need to go — and avoid the poverty traps of limbo."

Anita Va'afusuaga — Managing Director
The DNA 1st Solution team
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Social procurement made simple
For Our Business Partners

Your supply chain can
change lives.

Working with DNA 1st Solution isn't just good operations — it's measurable social impact your business can report on.

  • ESG & CSR reportingWe provide impact summaries you can include in sustainability and annual reports.
  • Social procurement alignmentMeet supplier diversity goals and strengthen tender responses with a verified social enterprise partner.
  • A story worth tellingYour customers care where their products come from — and who packed them.
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Support The Mission

Want to support our social purpose?

Partner with us, contract our services, or help a young person take their first step into work.

Request Staff